21st Century Enlightenment

This post is about several very interesting and fun things I found this week. At a meta level, this post is about discovery, and how one thing leads to another and much of it is good.

Start: I stumbled across a very cool three-minute animation on the ABCs of Persuasion (Attunement, Buoyancy and Clarity.) And we’re all in the persuasion “business,” no matter what we’re doing.

Then: The animation is based Dan Pink’s latest book,

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“To Sell is Human: The Surprising Truth About Moving Others.” The book sounds intriguing, at least according to reviews like this from the Harvard Business Review blog. “Excellent…radical, surprising, and undeniably true.” But I haven’t read

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the book yet.

And then: The animation is produced by RSA Shorts, “Espresso for the Mind.” Intrigued,

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I checked out RSA. They seem ultra-cool, and their website, with links to blogs, videos, animations, publications and events, looks to be an incredible resource for thinking about business, society, social issues, and life. RSA is the Royal Society for the Encouragement of Arts, Manufactures and Commerce. They’re a British charity. Their mission: “an enlightenment organisation committed to finding innovative practical solutions to today’s social challenges. Through its ideas, research and 27,000-strong Fellowship it seeks to understand and enhance human capability so we can close the gap between today’s reality and people’s hopes for a better world.”

And oh my goodness – I find out they have a 260 year history. And here’s more about what they are engaged in.

“Public service and communities

  • Innovation in governance, service design, organisational change and civic engagement
  • Enabling people to take an active role in solving problems in their own communities

Learning and creativity

Enterprise, design and manufacturing

  • Understanding and promoting entrepreneurship
  • Promoting sustainable and innovative forms of design and manufacture
  • Fostering the next generation of socially responsible designers

Our method, how we do this

We seek out enlightened thinking and put it to work in practical ways”

And there went the rest of the morning as I clicked and read, and downloaded, and made notes.

What a lovely, wonderful resource.



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