About

KGF Insights does qualitative consumer research, meeting facilitation, ideation and strategic planning.

When you work with KGF Insights… “you get so much more than a moderator. You get a strategic partner whose experience and skills help you address your most challenging issues successfully.”

I began my career with 17 years at Leo Burnett Company. While there, I rose quickly through the ranks of their research department to become the youngest vice president of the company. In those 17 years, I worked on a wide variety of businesses, tackling all sorts of marketing and advertising challenges. I learned from the best research minds in the country, doing qualitative and quantitative research as well as planning. I moved to San Diego and launched KGF Insights in 1994.

Since then, I have broadened the range of businesses I work with, keeping myself grounded in packaged goods while expanding further into services, technology, restaurants  and entertainment of various sorts. Working with non-profits to help them address challenges and strengthen their programs and vision has been a particular pleasure that being independent has allowed me to do.

While I’m experienced across a broad range of issues and targets, I am particularly strong in the areas of positioning and strategic development, advertising development, and imagery and essence issues.

Facilitating workshops and meetings utilizes the skills I’ve honed facilitating group discussions, layering in additional tools, techniques and skills specific to the needs of groups trying to solve problems, generate ideas, or build a more cohesive team.

Over the years, I have been involved in just about everything from introducing new products, re-launching dying brands, repositioning brands for future growth, maintaining and building brand equity, and extending brands into new categories.  I have excellent analytic skills and a keen ability to focus on the core strategic issues, helping resolve them in ways that enhance a brand’s prospects for success.

Contact

KGF Insights
9567 Poole Street
La Jolla, CA 92037

T: 619.990.9345
kfeifer@kgfinsights.com