Best Girl Scout Cookie Marketing Idea of the Week


In the news recently, a 13 year old San Francisco Girl Scout had the genius idea to sell Girl Scout cookies outside a local medical marijuana dispensary. She sold 117 boxes in a day.

Danielle Lei instinctively latched on to several principles it takes many marketers years to figure out: determine your unique product benefits; identify a specific target who will find those benefits relevant; place your

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product (and message) where your target can find it, and do it before your competition does it first or better.

This girl could go far.


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