Creativity Starts Somewhere


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of us benefit from thinking creatively. I think it just keeps our brains young and happier. Engaging with life creatively has practical applications for finding ways to solve problems, relate to others, and stay vibrant as we age.

Thinking creatively is also massively important for those of us who work in advertising and marketing. And I don’t need (or want) to explain why. One of the things I like to do to boost my creativity is to read blogs by folks who are in the creativity business. And you can interpret that broadly. Authors, artists, musicians, culture commentators… and those who “do” and teach creative thinking for a living.

Today I would like to introduce you to two companies, each run by a fabulous woman. They worked with me at Leo Burnett. Then they left to co-found terrific company called ThinkShop. Then, they each developed their own company, one in Washington State, the other in New York. And they each have cool websites with wonderful blogs. Check them out.

SparkFire, Inc. Run by Chris Keenan. Their story:

“At SparkFire, we set out to build a different kind of company. One that boldly breaks through conventional thinking and expands the way we create. At our core, we dare to work and live creatively. On purpose. With passion.

We believe creativity is a portal to transforming our world for the better. It’s a force that’s shaping business, education, and life. That’s why we’re

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on a mission — growing businesses, inspiring individuals, and spreading creativity like wildfire.”

IWonder, led by Michelle Conrad.

“IWonder is a team of expert facilitators, ideators, product designers, strategists, consumer researchers and writers led by Michelle Conrad, a twenty-year veteran of the creativity and innovation field…. IWonder’s creative processes and tools are

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designed to open your mind, help you embrace uncertainty, and supply you with fresh and diverse sources of inspiration. Working with us will revive your natural sense of curiosity and wonder.”

Read their blogs. Read other things about creativity. Go and seek things and experiences that are new and different to you. Enjoy.




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