Clients and categories I know something about

Featured Clients

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Culture & Entertainment

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Durable Goods

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Fashion

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Food & Beverage

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Health, Beauty, Household

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Not for Profit

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Restaurants

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Services

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What my clients say

You were truly extraordinary this week. Your keen insight, analysis and ability to move our group in and out of some very complicated, yet critically important discussions was honestly remarkable. I am so grateful for your leadership, guidance and partnership through this process.

What I appreciate most about Katie is she understands business strategy, consumer insights and human behavior. Her approach leads to highly insightful and actionable learnings that get to the heart of an issue and illuminates a meaningful way forward. I have worked with her for almost a decade in categories spanning packaged goods to insurance to healthcare–and she is absolutely my go-to qualitative researcher.

Katie Feifer is a national treasure.

KGF Insights provides a unique approach to qualitative research that we otherwise would have not considered pursuing.  With the trend of market research moving towards behavioral economics and the psychology of decision-making, Katie already possesses years of experience in using her approach to uncover new insights and recommendations to make your research truly “actionable”.

Katie is a top-notch planner. Her work for us on a complex new product introduction was brilliant. She analyzed and synthesized a wide range of primary and secondary information, and, using great instincts and understanding of consumers, laid a solid foundation for the product launch, inspired creatives with her brief, and solved many difficult dilemmas. She kept the process moving forward smartly and did so while energizing the client and agency team.

When Katie does a project for me, I get so much more than a moderator-I get a great analytic mind that helps me find totally new ways to approach the problem. She sees things the rest of the team doesn’t see.

Contact

KGF Insights
9567 Poole Street
La Jolla, CA 92037

T: 619.990.9345
kfeifer@kgfinsights.com