Made You Watch #2

I’m apparently becoming a fan of BBR Saatchi and Super-Pharm. I loved their ad for their M6 razor blades, and I just came across another ad, for Splendid dark chocolate, that is brilliant.

Thirty seconds of watching kids’ facial expressions as they try dark chocolate. Then the line “When you grow up, you’ll get it.” Then the contrast – a shot of a grown up woman enjoying the same chocolate.

Simple. Attention-getting. Right on point. Sells the chocolate. Something people will watch again and again.



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