Or Not

Two simple words. That make a huge difference

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when you ask a question. Leave them out, and you’re subtly suggesting the answer

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you want someone to give you.

“Do you want fries with that?”

Why, yes! Yes I do. Of course I do. Right?

Look what happens, though, when you stick the words “or not” at the end of a question.

“Do you want fries with that, or not?”

Hmmm, do I? Or don’t I? You’re giving me a choice.

And that’s the point. When you truly want to give someone a choice, the question itself ought to contain the option

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to say ‘yes’ or ‘no’. Lopping off those two little words at the end of a question doesn’t just make the question shorter. It makes the question leading.

Subtle. But it makes a big difference. In consumer research, both qual and quant. And in life too, by the way.


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