Research with Beginner’s Mind

What would happen if, at least occasionally, we approached research with what Zen Buddhism refers to as Beginner’s Mind?


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the beginner’s mind there are many possibilities, in the expert’s mind there are few.” – Shunryu Suzuki

A few of the steps we would cultivate, according to an article by Mary Jaksch, Zen master and psychotherapist, would include:

What would it be like if, at least occasionally, we looked at focus groups, or segmentation studies, or web analytics report with Beginner’s Mind?


And what would happen if, at least occasionally, we conducted research among Beginners: those who are not heavy users, the most experienced with our brand or category? What insights might we glean from the perceptions and attitudes of those who were “fresh” and beginners?

I’m still waiting for a client who’s willing to explore the possibilities here, with Beginner’s Mind, of course.


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