Qualitative Consumer Research

Laboratory–based (in person, by phone, online)

  • IDIs – Individual depth interviews
  • Group discussions – Groups, mini-groups, quads, triads and dyads


  • Ethnographies – In home or on site, a combination of observation and interviewing
  • Shop-a-longs – Let’s go shopping!  The best way to generate insight about the reality of the purchase process.


KGF Insights
9567 Poole Street
La Jolla, CA 92037

T: 619.990.9345