Cathy Clift

Katie is a top-notch planner. Her work for us on a complex new product introduction was brilliant. She analyzed and synthesized a wide range of primary and secondary information, and, using great instincts and understanding of consumers, laid a solid foundation for the product launch, inspired creatives with her brief, and solved many difficult dilemmas. She kept the process moving forward smartly and did so while energizing the client and agency team.


KGF Insights
9567 Poole Street
La Jolla, CA 92037

T: 619.990.9345