Web Trends You Ought to Know About

Mary Meeker, the guru of digital investments for Kleiner Perkins Caufield venture capital firm, has released her latest report on the web landscape – who’s doing what and where, and all about the digital trends. The presentation is fascinating, and important reading and thinking about for anyone in marketing and advertising.

For those of us who specialize in qualitative research, the information is important because, of course, we need to stay current with the culture, and with trends affecting our clients. We also need to be thinking constantly about how the rapidly shifting landscape and the trends impact how we do qualitative research. Who we talk to. How we recruit. How we talk to people.

Here are a few of the more interesting points Mary makes. Check it out – what leaps out to you?

  • It’s all going mobile. Adweek summarizes “Mobile Internet use is growing faster than Internet usage in general: There are 2.8 billion Internet users, up 8 percent from 2014, and 2.1 billion mobile Internet users, an increase of 23 percent.”
  • Teens are still (always) the trendsetters on the web. The social networks that are most popular with teens at the moment, in order, are: Instagram, Twitter, Facebook, Snapchat and Tumblr.
  • E-commerce? Think globally, and look at Alibaba. It has more than $250 billion worth of merchandise on its platform. Amazon has about $150 billion.
  • Snapchat rules messaging services. And in general, “over the top” messaging services like Snapchat, WhatsApp, Line, We Chat, Viber and KakaoTalk are predicted to have over a billion people using them in five years.
  • Twenty-six percent of web usage is now mobile.
  • Buzzfeed is huge and growing. 130 million monthly visitors, 50 percent mobile, 75 percent social, 50 percent ages 18 to 34.




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